Print as few as one copy: Using advances in digital technology, it is possible and economical to print in single copies. This reduces the need to produce publications in bulk.

2. Print only when required: There is no need to try to estimate demand prior to printing. The publication can be printed only as it is required. This virtually eliminates inventory and stock control issues.

3. Release limited budget: By reducing upfront investment, organisations can free up capital for other projects. In fact, if the publication is for sale, the customer covers all costs prior to printing.

4. Keep publications up-to-date: Many publications begin to lose value as soon as they are printed. By creating publications on-demand, they can be updated as required so that the publication is always correct when printed.

5. Keep publications in print: Rather than retiring publications when the stock is depleted or order a reprint knowing demand will be small, an organisation can keep the publication on the system indefinitely ? creating a virtual warehouse.

6. Reduce production timescales: Developments in publishing systems allows the creation of unique templates that speed page lay-out.
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